Top up your campaign. Enhance your outcomes.
Next Target supplies enriched leads — census, postcode, socio-economic and behavioural signals grouped into ready-to-buy personas by industry. Add fresh, well-matched people to any campaign: pick a persona, point us at a place, choose your channels.
Reach the 5% who are ready right now.
Most campaigns run out of good people before they run out of budget. Next Target adds fresh, well-matched leads to what you already have — so every send, call and mail drop reaches more of the market that's ready to act.
At any one time, 5% of the market is in a consideration phase.
The other 95% aren't ready yet. Reaching the right 5% depends on who's in your list — and how often it's refreshed.
Add persona-matched leads on top of your own data. More of the in-market 5%, without diluting quality.
Personas are built on the signals that predict action, so the people you add are more likely to respond than a cold list.
The 5% changes every month. Top up each campaign cycle so you're always talking to people who are considering now.
Four choices.
One market-ready list.
Mix and match personas, narrow by state or postcode, then decide exactly what data lands in your payload.
Choose an industry
Each vertical has its own persona set, modelled on the signals that predict response in that market.
Pick or blend personas
Select one persona or combine several. Each lead is claimed once, so blends never double-count.
Point us at a place
Start with a state, then narrow on specific fields — postcode ranges, median age, and more.
Choose your channels
Decide what contact data ships in the payload. Persona and location fields are always included.
Pick the people your clients' cause will resonate with.
Personas curated from real behaviour, not guesswork. Buy one, or blend several into a single list.
Combine any personas within an industry. Each lead lands once, no duplicates across the blend.
Start with a state. Then filter on specific fields to hit the exact catchment your client needs.
Choose what lands in the payload.
Pay only for the contact channels you'll actually use. Every record ships with its persona and location fields.
Persona Engine™
Combining census, postcode, demographic, socio-economic, giving and behavioural data.
Advanced modelling turns signals into personas and market-ready audiences.
Find people with stronger characteristics for your cause and objectives.
Start with fundraising. More verticals as the book grows.
Each industry gets its own persona set, modelled on the signals that matter for that market.
Open to resellers today. Direct buying is next.
Next Target sells through approved resellers right now. Retail self-serve is on the way — join the waitlist and we'll tell you when it opens.
Approved resellers
Agencies, data brokers and fundraising partners buying on behalf of clients.
- Build lists by persona, location and channel
- Reseller pricing and a sample payload when you sign up
- Every record ships with its persona and location fields
Retail self-serve
Buy a list directly, card in hand — no reseller required.
- The same personas, locations and channels
- Pay by card at checkout and download straight away
- Waitlist members hear first when it opens
Leading companies rely on Next Target to find their next customers
Become a reseller, or get on the retail waitlist.
Tell us who you sell to and we'll set up reseller access, pricing and a sample payload.
sales@nexttarget.com.au